Why the Change?
This rebranding mirrors Zomato’s transformation into a modern, multifaceted business. Over the past seven years, it has expanded into quick-commerce, restaurant supply and live events. Now, the business is made up of four different business divisions:
Zomato – Food delivery service (it keeps its name).
Blinkit – A grocery and essentials quick-commerce dais.
Hyperpure – A B2B platform which delivers fresh ingredients to restaurants.
Zomato Live/District – A live events and experiences business.
Founder and CEO Deepinder Goyal stated that the change was driven by Blinkit’s rapid growth, making it a significant driver of the company’s future.
“We thought of publicly renaming the company when something beyond Zomato became a major part of our growth. Today, with Blinkit, I feel we have reached that stage,” Goyal said.
No Changes to the Zomato App
Despite the corporate rebranding, Zomato’s food delivery platform will continue to function under its existing brand name. Goyal clarified that there are no plans to rename the Zomato app or change its user experience.
“There is no plan whatsoever to rebrand the Zomato app to Eternal,” he confirmed.
Industry Context and Market Trends
The move comes as the quick-commerce sector experiences rapid growth in India. Zomato acquired Blinkit in mid-2022, a decision initially met with skepticism from investors. However, the sector has since seen significant expansion, with competitors like Swiggy Instamart, JioMart, Amazon, and Walmart-backed Flipkart intensifying their presence in the market.
What Does "Eternal" Signify?
Goyal described the new name as a mission statement, representing a long-term vision for the company.
“The word ‘Eternal’ means forever—something that will last beyond just a lifetime. It reflects our ambition to build a company with lasting impact,” he explained.
Conclusion
Zomato’s rebranding to Eternal marks a significant shift in its corporate identity, signaling its ambition beyond food delivery. While the parent company adopts a new name, the Zomato food delivery brand remains unchanged, ensuring continuity for its millions of customers.
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