Mahindra Auto, one of India’s top SUV makers, has just reduced the ex-showroom price of its Mahindra XUV3XO AX5 variant by ₹20,000, making it even more attractive to budget-conscious SUV buyers. This price cut applies to both Petrol Manual and Petrol Automatic versions of the AX5 variant.
The move comes in the wake of Mahindra launching new REVX trims, which aim to create a more segmented and strategic pricing hierarchy within the XUV3XO lineup.
Why Only AX5 Got Cheaper? Understanding Mahindra’s Strategy
Unlike a general price drop across all trims, Mahindra has specifically targeted the AX5 trim, one of the most sought-after variants in the sub-4-meter SUV segment. The reason? Strategic repositioning.
The newly launched REVX A variant sits just above the AX5 and is packed with additional features and a more powerful engine. By slashing the AX5 price, Mahindra is clearly demarcating the two trims and providing better value separation between them.
This pricing shift is not just a discount—it’s a carefully planned move to: Push more buyers toward the REVX range, Retain the AX5 as a value-for-money (VFM) choice, Increase overall segment competitiveness
XUV3XO REVX Variants: Bridging the Feature & Price Gap
Mahindra has added REVX trims under the new XUV3XO REVX lineup, specifically aimed at customers who want more than the basic MX/AX trims, but without jumping to the top-end.
REVX A, placed above AX5 and below AX5 L, includes: Enhanced infotainment, Advanced safety features, Premium cabin finishes, 1.2L TGDi Petrol Engine (more powerful than AX5’s TCMPFi engine)
This REVX A variant is now the most affordable Mahindra SUV with a TGDi turbo engine, making it a compelling buy.
Powertrain Breakdown: AX5 vs REVX A
| Feature | AX5 | REVX A |
|---|---|---|
| Engine | 1.2L TCMPFi Petrol | 1.2L TGDi Turbo Petrol |
| Power Output | 109 bhp | ~129 bhp |
| Torque | 200 Nm | 230 Nm (approx) |
| Gearbox Options | Manual & Automatic | Manual (Auto soon) |
| Fuel Efficiency | Up to 18.89 km/l | Slightly Lower (More Power) |
So while AX5 is still adequate for city and light highway driving, the REVX A caters to performance enthusiasts looking for turbo punch under ₹12 lakh.
XUV3XO AX5 vs Rivals: Where Does It Stand Now?
In the crowded sub-4m SUV market, Mahindra’s latest move puts XUV3XO AX5 in direct price competition with top-selling models like:
| Model | Starting Price (Ex-showroom) | Key Advantage |
|---|---|---|
| Tata Nexon | ₹8.00 lakh+ | 5-star safety rating |
| Hyundai Venue | ₹7.94 lakh+ | Tech-loaded interiors |
| Maruti Brezza | ₹8.34 lakh+ | Proven reliability |
| Kia Sonet | ₹7.99 lakh+ | Stylish & feature-rich |
| Mahindra XUV3XO AX5 | Now from ₹9.29 lakh | Best VFM post-discount |
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Mahindra’s price cut makes the AX5 variant more competitive than ever, especially for buyers eyeing a mid-trim SUV that offers a premium experience without crossing the ₹10 lakh barrier.