Amul Price Cut 2025, September 22, 2025: India’s trusted dairy brand Amul has announced a sweeping price reduction across more than 700 products, giving direct relief to consumers. The company’s decision comes after the recent cut in GST rates, and Amul has confirmed that the entire benefit of this tax reduction will be passed on to customers.
The revised prices are effective from September 22, 2025, making essential items like milk, butter, and ghee, as well as indulgent favorites such as ice cream, chocolates, and bakery products, more affordable.
What’s Cheaper Now?
- Daily Essentials: Milk, Butter and Ghee
- Amul Taaza Toned Milk (1L UHT): Reduced from ₹77 to ₹75
- Amul Gold (1L UHT): Reduced from ₹83 to ₹80
- Amul Butter (100g): ₹62 → ₹58
- Amul Butter (500g): ₹305 → ₹285
- Amul Ghee (1L carton): Now ₹610, down by ₹40
- Amul Ghee (5L tin): Now ₹3,075, saving ₹200
Cheese, Paneer and Processed Dairy
- rozen Paneer (200g): ₹99 → ₹95
- Processed Cheese Block (1kg): ₹575 → ₹545
- Cheese Cubes (200g): ₹9 cheaper
- Diced Cheese Blend (200g): ₹14 cheaper
- Ice Cream: Biggest Price Slash
Amul has introduced the steepest price cuts in its ice cream range, making them far more affordable:
- Vanilla Magic Tub (1L): ₹195 → ₹135 (₹60 savings)
- Punjabi Kulfi (60ml): ₹15 → ₹10
- Duetz Gold Mango (60ml): ₹25 cheaper
- Strawberry Cup (55ml): ₹20 → ₹10
- Chocolates and Bakery Products
- Amul Dark Chocolate (150g): ₹200 → ₹180
- Choco Minis Tub (250g): ₹440 → ₹400
- Butter Cookies (200g): ₹75 → ₹65
- Sugar-Free Cookies (450g): ₹250 → ₹225
- Amul Mithai Mate (400g tin): ₹130 → ₹120
Why This Matters for Consumers
This price cut comes at a time when inflation and rising food costs have been squeezing household budgets. By lowering prices across a wide product portfolio, Amul has made both everyday staples and festive treats more affordable.
Experts believe this step will: Encourage higher consumption of dairy and frozen products, Offer real relief to middle-class families, Strengthen Amul’s market dominance during the festive season.
Amul’s Consumer-First Approach
For decades, Amul has positioned itself as a people’s brand, and this move further cements that image. By directly transferring the benefit of GST reductions to buyers, the brand is ensuring that its promise of “value for money with quality” remains intact.
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Amul Price Cut 2025 Impact
The Amul price revision of September 2025 is a big win for Indian consumers. With milk, butter, ghee, chocolates, ice creams, and even frozen snacks becoming noticeably cheaper, households can now save more without cutting down on nutrition or taste.
Amul’s latest step is more than just a pricing change — it’s a strong message that the brand stands committed to making quality dairy affordable for every family in India.