The growing menace of AI deepfake content has reached Bollywood’s most prominent family. Actors Aishwarya Rai Bachchan and Abhishek Bachchan have filed a ₹4 crore lawsuit against YouTube and its parent company Google, alleging that the platform hosted manipulated AI-generated videos that infringed on their personality rights and reputation.
Why the Bachchans Took Legal Action
According to reports, the couple filed their petition on September 6, 2025, citing a series of AI-generated videos circulating on YouTube. These videos, many of which were described as sexually explicit or misleading, used their likeness without consent.
The Bachchans have demanded: Immediate removal of such deepfake videos. A permanent ban on channels misusing their images, voices, or likeness. Stronger policies to stop AI-generated fake content from being uploaded or used to train rival AI models.
The Targeted YouTube Channel
One channel named “AI Bollywood Ishq” was specifically mentioned in the lawsuit. The channel has reportedly uploaded more than 259 manipulated videos featuring the couple, racking up over 16.5 million views.
Some of these videos included: A fake clip of Aishwarya Rai Bachchan with Salman Khan in a pool. AI-generated scenes of Abhishek Bachchan kissing an actress or reacting aggressively to fabricated scenarios involving his wife. The couple’s legal team argued that such videos are not only defamatory but also dangerous if used for AI model training, as this could multiply the creation of similar fake content in the future.
The Core Legal Argument
The Bachchans’ petition describes the content as “egregious” and “sexually explicit,” raising serious concerns about AI misuse in digital content creation.
- AI Training Risks – If these manipulated videos are used to train AI models, the risk of further fake content increases exponentially.
- YouTube’s Policy Gap – YouTube currently allows creators to consent to their uploaded videos being used for AI training. The Bachchans argue this loophole could enable more harmful deepfakes.
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Why This Case Matters for India
Unlike the U.S., India does not have comprehensive personality rights laws to protect celebrities or individuals from misuse of their name, image, or likeness. However, in recent years, a few Bollywood stars have taken legal steps to assert these rights.
This lawsuit by the Bachchans is among the most high-profile legal battles in India involving: Celebrity privacy rights, AI-generated content, Digital platform accountability, Legal experts believe the outcome of this case could push Indian regulators to introduce stricter laws on AI deepfakes and personality rights protection.
Broader Implications of the Lawsuit
The couple’s petition serves as a warning about the dangers of AI-generated content when left unchecked. If such material continues to circulate, it risks: Defaming public figures, Damaging personal reputations, Creating trust issues in digital media. The case also puts pressure on YouTube and Google to introduce stronger AI safeguards and content moderation policies in India.
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Conclusion
The Aishwarya Rai Bachchan and Abhishek Bachchan vs YouTube case is not just a fight for celebrity rights but also a landmark moment in India’s ongoing battle with the risks of AI. As digital platforms become more powerful and AI technology advances, the demand for clear regulations and accountability will only grow stronger.